About Steven Chayer

I’m Steven Chayer, and for the past 12 years I’ve been the digital strategist behind American Dance Institute, now Seattle’s largest dance school—with four locations, six studios, and over 1,000 students enrolled each year.

When my wife, Elizabeth Chayer, who founded ADI over 40 years ago, was ready to retire the business, I took over the website and online marketing. Within a few years, we not only saved the school—we expanded it.

Today, ADI ranks #1 on Google for Seattle’s most competitive dance terms and shows up in Google’s new AI-powered search results. I also helped promote Elizabeth’s Dance Teacher Certificate Program to the #2 spot on Google, and optimized the launch of Any Day Ballet, our beginner online ballet course, which has now generated over $200,000 in sales.

Whether it’s local visibility, online course sales, or industry authority—you’re looking at someone who’s done it. Now, I help other dance schools across the U.S. and Canada do the same.

Let’s grow your school together.