I’m a Dance School Owner—Trust Me to Rank Your Studio Higher on Google and Enroll More Students
I guarantee your dance studio will be seen by hundreds of new students every week—leading to over 100 new enrollments—and I’ll work relentlessly for you until it happens.
✅ Attracting more trial sign-ups and paying students
✅ Getting found first when families search for dance classes in your area
Why work with me?
I know your pain points. Owning a dance school should mean doing what you love—teaching, not drowning in digital marketing headaches. Most studio face the same challenges:
1. You want to teach, not wrestle with Google.
You didn’t open your studio to learn algorithms, manage SEO plugins, or analyze traffic reports. We take the tech burden off your shoulders so you can stay in the studio doing what you love.
2. Not enough new students coming through the door.
Trial sign-ups are down, referrals aren’t enough, and you’re watching classes go half-filled. We optimize your online visibility so local families find you first when searching for dance classes.
3. Competitors are outranking you.
That newer studio across town seems to be everywhere—in search, maps, and social. We’ll push you ahead of them and keep you there with strategies designed for the dance industry.
4. Your Google Maps listing isn’t pulling its weight.
Parents often choose the first studio they see in Maps. We make sure that’s you—fully optimized, review-rich, and impossible to ignore.
5. Marketing feels like guesswork.
From SEO to AI search to reputation management, we give you a clear, proven plan—plus the monthly reports that prove it’s working.
I know these problems because I’ve lived them.
For over 12 years, I’ve been the co-owner, webmaster, and SEO strategist behind Seattle’s largest and one of its most respected dance schools—American Dance Institute. Before the pandemic, our enrollment was 1,100 students. Like so many dance studios, our recovery has been painfully slow, and several city schools quit or failed.
Today, Seattle’s economy is improving, but still lags behind the national rebound. If not for the advanced SEO we’ve practiced and refined, it’s doubtful we would have recovered at all.
With four locations and six state-of-the-art studios, ADI still ranks #1 for the city’s most competitive dance keywords. But Google’s game has changed—it now rewards E-E-A-T, authority, and engagement. We’ve mastered them all, and we can help you do the same.
This isn’t a generic SEO agency guessing what works—we know dance studios because we are one. We know how to help you:
- Show up when families Google “ballet classes near me”
- Outrank newer competitors stealing your visibility
- Fill your trial classes without wasting money on ads
I’ve built and ranked the largest dance school in Seattle with six thriving studios. If I can do it for a school offering ballet, hip hop, tap, jazz, flamenco, K-Pop, shuffle, and contemporary dance to ages 2.5 to 99, I can do it for your school—no matter your style, location, or size
Check out the benefits
We’re Not Just SEOs—We Run a Top-Ranked Dance School
We’ve built and ranked the largest dance school in Seattle with six thriving studios. We understand your business because we live it every day.
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I Know What It Takes To Build Online Trust & Attract Students.
My SEO strategies bring in real students, not just clicks. I've fine-tuned what works for this industry—from Google Business Profile optimization to NAP consistency, from structured data to review acquisition strategies that boost trust and rankings.
My SEO strategies bring in real students—not just clicks. At the American Dance Institute, we’ve used this exact method to grow to over 1,100 active students. We rank in Google’s AI Overviews (SGE), show up in Maps, and dominate organic listings—because we’ve fine-tuned what works for this industry.
If I can do it for a school offering ballet, hip hop, tap, jazz, flamenco, K-Pop, shuffle, and contemporary dance to ages 2.5 to 99, I can do it for your school—no matter your style, location, or size.
ADI Ranks in Google’s New AI Search—And Your Dance School Can Too
ADI's content isn’t just on page one—it’s being featured in Google’s AI Overviews (SGE). We’ll get your school visible in tomorrow’s search landscape.
You might be wondering if you can just use the new AI tools and skip me altogether.
That’s a fair question—and one I answer in detail here:
Local Search Results—I’ll Get You Ranking Higher in Google Maps—Fast!
This is one of the most important places to be visible.
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AI Will Soon Visit and Interact with Your Website Like a Real Customer—If It’s Not Ready, I’ll Make Sure It Is.
Google’s John Mueller specifically recommended e-commerce owners test their sites using common agents. Doing this, you can check that your site works correctly with this new technology. In the future your website will need to consider both human and bot user experience (UX).
Definition: Common agents in the context of new AI refer to general-purpose AI assistants that can perform a wide range of tasks across different apps, platforms, or domains. Unlike single-purpose bots, they are designed to handle everyday digital tasks like scheduling, browsing, emailing, and data entry—acting as versatile helpers in daily life or work.
I know what Google needs to see. I know how to please the Google Gods.
Google Rankings Impact Dance School Enrollment and Revenue—See the Data
Real SEO Is Transparent—If Your Current SEO Partner Can’t Prove It, Walk Away
SEO isn’t wizardry—it’s a disciplined process: precise on-page optimization, strategic backlink building, schema markup, and meaningful content growth. If your agency can’t clearly show where your budget is going in each of these areas, they’re not optimizing your site—they’re exploiting your trust.
Steven Chayer, SEO Digital Specialist The American Dance Institute
Meet Steve, Your New SEO Strategist
I Helped Elizabeth Build One of the Top Dance Schools in Seattle—Now I’ll Help You Grow Yours
I’m Steven Chayer, the digital strategist behind the growth of Greater Seattle’s largest dance school, American Dance Institute. Years ago, my wife, Elizabeth—who founded the school—was ready to walk away. She loved teaching, but the constant technical demands of the digital age were overwhelming her. I stepped in, rebuilt our online presence, and today we dominate local SEO, ranking at the top of Google’s Local Maps and AI search results through innovative, future-proof strategies.
I stay ahead of emerging AI trends so our school doesn’t get left behind—and now I want to help other dance schools do the same. I optimized Elizabeth’s Dance Teacher Certificate Program to Google’s #2 spot and did the same for her Any Day Ballet Course, turning it into a $200K+ online beginning ballet course.
I know how to build trust and visibility online—because I’ve done it. Let’s do the same for your school.
FAQ's
How do I get more students in my dance studio?
We target high-intent keywords that families in your area are searching for, like "ballet classes near me" and "hip hop for kids." Then we optimize your website and Google profile so your studio shows up first. More visibility = more trial sign-ups = more paying students.
Why isn’t my dance studio ranking on Google?
There are usually a few culprits: poor on-site SEO, outdated Google Business settings, weak local signals, or a website that doesn’t match user intent. We do a full audit to uncover exactly why your studio isn’t ranking—and how to fix it.
What’s the best way to promote my dance studio online?
Ranking in local Google search and Maps is the highest-ROI channel for most dance schools. We help you dominate there. We also guide you on reputation, reviews, conversion copy, and even email capture if you need it.
Can SEO really grow a dance studio business?
Yes. SEO is what took American Dance Institute from plateauing to full classes, record enrollments, and visibility even in Google’s AI-powered search results (SGE). It works—especially when done by someone who understands your industry.
How long does it take to see results?
Many clients see improvement in 4–8 weeks, especially in Google Maps rankings. For more competitive areas or new sites, it may take 3–6 months. We provide progress reports monthly so you always know what’s happening.
Here’s Exactly What You’ll Get
Here’s exactly what you’ll get when you work with an SEO team that actually understands the dance school business.
They Say
What They Say
We’re Seattle’s Largest Dance School Because of Him
"I founded American Dance Institute over 40 years ago, and honestly, 20 years ago I was ready to call it quits. The world of digital marketing had become overwhelming, and we were losing visibility to newer, more tech-savvy competitors. But then my husband, Steve, took over our website and digital strategy, and everything changed. Today, we’ve grown into Seattle’s largest dance school, with four thriving locations and over 1,000 students. He also helped me launch my online beginner ballet course, Any Day Ballet, which has brought in over $200,000 in sales. None of this growth would’ve happened without his SEO and marketing expertise. If you're a dance school owner looking to grow—trust me, you’re in the right hands."
— Elizabeth Chayer, Founder of American Dance Institute
Elizabeth Chayer—Founder/Director
"I wouldn’t be where I am without him."
“My dad built and nurtured my website from scratch, and now Buggy Scrubbers ranks #1 in the Greater Seattle area for my specialty: car mold removal.
I own and operate a full-service detailing shop in Burien, Washington, and because of the SEO work he did, people see us online and ship their cars to me from Oregon, Idaho, and even Montana. The visibility and credibility his marketing gave me put my business on the map, literally. I wouldn’t be where I am without him.”
— Dennis Chayer, Owner of Buggy Scrubbers Mobile Car Detailing
Denny Chayer—Founder
Let's Chat, No Sales, No Pressure
Call Me Now, dial 206-433-1750.